LIÉ CONVERSATIONS /
In conversation with Evie Henderson
Meet Evie Henderson - London-based tastemaker and founder of The Yellow World, a well-edited shopping platform. As a creative force and connector, Evie has built a space that celebrates culture, fashion, and community in a way that feels both authentic and effortless. Beyond her work, she lives in West London with her partner and young son, balancing creativity, family life, and her ever-growing perspective on life and style. As the face of our PS26 campaign, we sat down with Evie to talk about her journey, inspirations, and everyday rituals.
Can you tell us how The Yellow World began, and what your journey has looked like until now?
The Yellow World started as shopping events. I’d host big sales, originally with brands selling old stock or samples, and then it grew into brands creating limited-edition pieces just for the sales. My first collaboration was with Hunza G, but sadly, Covid hit and I wasn’t able to showcase these swimsuits in person. That’s when I decided to launch a website, and from there I began collaborating with brands I love to create exclusive, limited-edition pieces. At one point, I was launching collaborations monthly!
From this, I started consulting for brands, and for a while that work took over—TYW and its collaborations were put on pause. When I became pregnant with my son, I felt a strong pull to be creative again and focus on my own projects. I knew I didn’t want to keep producing products, but I wanted to curate. That’s when I relaunched TYW with curated, guided shopping edits.
How do you define success - personally and professionally?
God, it’s a hard one… Personally, I feel successful when my family are happy and healthy, and I know I’ve spent quality time with them that’s the most important thing for me. Professionally, it’s harder to acknowledge your own success and appreciate the small wins. For me, success is simply putting one foot in front of the other and continuing to move forward.
How would you describe your personal style now, and how has it evolved since starting TYW?
My style has definitely evolved. I’ve always relied on great trousers and fitted tops, but I’d say I’m more minimalist now. I look for quality and longevity rather than one-off party pieces. I used to wear more colour and print, but these days I’m drawn to tonal shades and beautiful fabrics. That’s reflected in my work too even in my branding. My original logo was a fluorescent rainbow ball, which I still love and feel affectionate towards, but it’s definitely not my current palette!
What does a typical day look like for you in London - or is there no such thing?
I always start the day with breakfast with my son, my boyfriend, and my stepdaughter when she’s with us. After that, it’spretty unpredictable! I usually spend some time working either writing for my Substack or researching for my next shopping edit and then I make sure to fit in some movement. I always carve out one-on-one time with my son too, whenever he can fit me in.
How has motherhood influenced your perspective, work, or approach to daily life?
Motherhood has taught me actually, forced me to get out of my own head. There’s less space to obsess about yourself, and that’s such a relief. It’s also changed the way I see priorities. Things I used to place huge importance on socially and professionally don’t matter nearly as much anymore.
Where do you turn to for inspiration - whether in travel, art, or everyday life?
For travel, I always look to my friend David Prior’s website, Prior, or his Instagram. Entering his feed feels like taking a geographical journey without leaving home. Otherwise, I find inspiration just by walking outside and seeing what people are wearing in real time.
What are three things you can’t live without at the moment?
Violette’s Lip Nectar in Rose de Moab, my Miu Miu boat shoes, and my Lie Sonya silver earrings.
A piece of advice that’s stayed with you through different seasons of life or work?
There’s room for everyone; commitment and patience go a long way (even when it’s hard)!
What’s your relationship with jewelry - do you have an early memory or a special piece that’s stuck with you?
For my 18th birthday, my mum gave me a Solace Azagury name ring. It was something I had wanted since I was about 12. I remember opening the red velvet box and feeling like a grown-up. That’s what I love about jewellery it holds memory and meaning.
What’s next for you and The Yellow World? Any exciting projects on the horizon?
I’m working on a few exciting projects that are allowing me to feel really creative again! I’d love to create a capsule collection with a brand at some point. I’m not sure who yet, but it’s definitely on the wish list.
